When a quiz earns its place on a content site
A guest post from the Quizsend team on the design discipline that determines whether a quiz adds value to an existing content program or quietly degrades it.
Blog
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The content audit that actually moves rankings
How to run a real content audit that produces ranking changes, instead of the spreadsheet exercise most teams call an audit and shelve.
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When a content team needs a system, not another writer
Signs that the right next hire on a content team is a system rather than a person, and what a content system actually means in practice.